In these times of rapid changes, short advantages, technological inventions, strong competitors, changing markets, and demanding clients that constitute the day-to-day challenges put to the test all organizations and entrepreneurs of today. The only way to cope is to this is giving tools to people so that they can reinvent principles, processes and practices to be able to adapt quickly to this which is the new was, where what we know changes in a blink of eyes, that leaves behind organizations that do not adapt and making increasingly smaller margin for error. uation. This to say that innovation offers a unique opportunity to create an advantage to anyone who knows how to handle it correctly, these companies which are converted into leaders, and not in followers, who invented, which set the tone of what will be the way of doing things tomorrow and that others simply mimic. Innovation is a great complement to the strategic planning creating a valuable synergy for any company, in This new age companies of largest success will be the pioneers in innovation, to have it as part of your corporate culture and see it as an indispensable requirement, only challenges can be overcome through innovation in turbulent times. Having said all the above, we can say that the only way that Mexico really is a change in the way of produce, generate more business and jobs is through innovation, but how do we do it innovate?, is one of the most important pillars for innovation education and with an average level of 8.3 school grades in man and 7.9 in women we are falling back on this important aspect for all countries. Another aspect we have to mention is that of research and development, this being a fundamental aspect in first world countries and advanced developing countries, most if not all have plans for the future, therefore spend large amounts of money to research and development projects that they will yield fruits, maybe not in the short term but if the medium-or long. .