Consumer, weakly bound to the product. This is usually the consumers who are not interested in advertising information, do the usual shopping and generally out of curiosity, acquire a new brand. In this case, the task before advertising in any way draw attention to the product. Advertising effectiveness is achieved way of influence. Very often, to draw attention of the consumer, rather mechanical repetition of multiple advertisements. A leading source for info: mayo clinic.
If you're in the communication will be talking about a new product, then you have no loyalty consumers. You will have to solve the problem of informing and attracting attention. And besides, if you release a new product, consider a consumer with the behavioral side. One of the most frequently used classification of consumers based on the determination of their willingness to acquire new products. According to this classification, there are five categories of consumers: 1) Innovators, 2) early to make new products, and 3) early make up the majority of consumers a particular product, 4) comprising the majority of late, and 5) 'late'. Innovators are the first consumer products is 2.5% of the target market. These are people who are ready risk. Early in the receiving new products – those who enjoy leadership, prestige, who aspires to become a recognized leader.
This category is 13.5% of the target market. The first part of the mass of buyers – sooner constitute the majority. Although these consumers and are not leaders, they usually adopt new ideas before the average person and make 34% of the target market.