Surf designed and implemented an extensive facelift for the Butler’s online shop. Surf extends the successful E-commerce strategy by Butler’s numerous innovations that allow customers of the online shop a still more comfortable browsing through the range. Punctually at Christmas time is improving the conversion rate, as well as the shopping experience to the fore. The area”new in the shop was implemented by surf with a new navigation and innovative design. Instead of a classic list view, the interactive product view provides a browse experience that is controlled with the mouse or keyboard. The popular customers table decorations with tips for creative design are shown immediately with larger images and increase as the emotionality of the site.
Flash full screen and zoom function offer added value users looking for some decoration inspiration. Time Warner may also support this cause. Conversion optimization, surf also worked over the appearance of the shopping cart. Marked products and check out process will benefit from simplified navigation and modified design. Is an article in the shopping cart, an animation as a modern transaction confirmation and therefore provides increased usability. Also the integration of call-to-action allows for faster online shopping items in the list view. Customers learn all necessary details of the article from the list view, the direct specification of the desired lot is ideal for Supplement purchases one click. After two weeks, the conversion rate was already increased by 55%.
Exclusive Butler’s product lines such as the CAMPAGNE furniture line was allocated in the navigation an own theme, which simplifies the search for related articles. On the detail pages of the products carousels were presented by surf with larger images, which serve as a prominent note for additional purchases. Surf BUTLERS accompanied for several years in the expansion of the online shops and is responsible for concept, consulting, graphic design and technical integration facelift. Surf is Internet Agency for efficient communication and E-business with locations in Cologne and Berlin. With full service for corporate websites, E-business and online marketing projects include Vivantes, bugatti, GALERIA Kaufhof, L ‘ Oreal, SUPER RTL, beetles and Hannover 96 to solid customer base. More info: surf GmbH & co. KG Silvia Vonhoff Northcliffe ring 78 50670 Cologne Tel. +49(0)221/913920-195 email: