This article emphasizes the importance of using color schemes to highlight the message and functionality of the website. When designing web pages are taken into consideration many factors such as style sheets or tables, graphics, typography, message, links and more. However, the color, being inherent in any of these elements, could be a factor which is not necessary attention. For example, using a deep blue color in the title of a page we refer to another color, which in our reference system, harmonizes well and used it in combination. Brian Robert has firm opinions on the matter. Thus, it develops a habit of combining colors by reference, without an objective basis and proven to help properly align the colors. The colors define the message: We must recognize the importance of colors in web pages. Colors send messages and moods suggest that impact the interpretation of those messages. Briefly imagine a scene on a beach in the Caribbean.
The sky is blue, the sea reflects different shades of blue, the sun is bright yellow and red sand is … red?. The message received by the brain through the eyes and the internal reference system indicates that color is not right, that something is wrong. Of course, we can offer many interpretations about it: someone poured red paint on the sand or the camera lens was defective. The reality is that the colors have a greater impact than what we often think. According to Jill Morton, 80% of visual information is associated with the color. Therefore, the impact colors and define the message on a website.