In the Internet to meet people with similar interests. In the Internet to meet people with similar interests. You discuss, exchange views and form opinions. This interactive role of the ‘Web 2.0’ brings about that individual forums and communities form, that of each a very specific target group used, in this as information platform. But only a few of these forums recognize their value – and thus unused leave advertising revenues.
Xchar.de is another way: the portal has opted for the professional marketing of its advertising opportunities as first online community in Germany and relies on the support of Web marketing professionals of the Norddeutsche QvorQ GmbH & co. KG. Xchar is a community for gamers of the world’s most popular online game “World of Warcraft”: 12 million players enrolled a total, of which 1.8 million in Germany. Played uses so-called avatars in virtual characters -. Only through the software by Xchar the single player gets the chance to show his team-mates, what actual face hides behind his character. This offer causes a rapidly growing interest in Xchar, whose notoriety is multiplied almost by itself in the daily”gaming”: over 58,000 registered users at around 250 new registrations per day, as well as monthly average 5 million page impressions speak a unique language. The precisely defined target group of the user is particularly interesting for advertisers: This includes a segment of the age from 16 to 35 years and consists of approximately 83% male and 17% female users. These are addressed by traditional banner advertising, where the number of advertising sites is limited. Just who is fast, secure access to a very interesting target group.