A world walks in constant transformation, the people, the companies and everything this modifies the global scene, lives today in a world where to make the difference it means survival of all, either as owner of a company, employee, supplier, customer among others factors that always are changing all the moment, in this in case that we are speaking of innovation, transformation for the future. The case of the Hawaiian ones is only plus one, amongst the innumerable cases where the innovation is survival of the organization, to have a structure of corporative governana where, all the shareholders apiam ideas and always they are in accordance with the future of the company, demonstrating its real interest as for the social responsibility, providing to comfort, well-being, sponsoring some important competitions of the country, transmitting the idea of politically correct organization. How much to the actions of marketing, joining the responsibility to pass a concept on the mark of the company, to use the certain people in alias process everything this using the Hawaiian television presenting a thousand of people at the same time, bringing a massive return to the organization, increasing the sales. The company if becomes strong more, when its customers know its mark and it she is believed by all. In the case of the company to be enterprising and to obtain to pass this idea to that they are part, it if becomes strong more, providing to its participants a form to display its ideas and to become them a reality. I conclude in this in case that, that the company is made of people, the basic one is companies who believe this potential can make all the difference, as well as the carried through idea of marketing, and with certainty the performance of social responsibility, the strategies of marketing and the enterprising enrollment, must act of joint form, as an orchestra, defining the route to be taken by the organization for a better future.