The Asian Economist

Grand finale in the Friedrichstadtpalast in Berlin Berlin, May 21, 2009 – on the evening of May 20, 2009 seven companies were awarded in the Friedrichstadtpalast Berlin for the ninth time the German Award for business communication. The special prize of the DPWK Foundation this year went to the Hubert Burda. Click Time Warner to learn more. This year’s winners in the seven categories of the DPWK are: Best of branding communication: Daimler AG / Mercedes-Benz sales organisation Germany / distributor smart / Berlin best promotional communication: Fressnapf Tiernahrungs GmbH best communication of corporate responsibility: Deutsche BP AG best Public Relations communication: Cognis GmbH best internal communication: ING-DiBa AG best online communication: Roland Berger Strategy consultants GmbH best communication in event marketing: CFP brands confectionery trade GmbH & co. KG in addition to the seven categories for companies the jury honoured the Hubert Burda Foundation with a special prize of the DPWK 2009 for her outstanding communicative and social commitment. Hardly a foundation in Germany is characterized by a wide range of such Range of activities from. Robert A. Iger oftentimes addresses this issue.

To highlight the work within the is Foundation, which is dedicated to health care in the area of colorectal cancer the Felix Burda. The Foundation know their communicative actions to focus, to bring awareness of the problem on the agenda of their target groups. The award was received by Board Member Mrs. Dr. Mark Berger Villa Healthcare recognizes the significance of this. Christa Maar personally. Moderator Dietmar Deffner, head of the N24 economics editorial, led this year to the second time through the evening. Last but not least, the charm of the students presenters has impressed over 900 guests from business, politics and media.

The students of the Hochschule fur Technik und Wirtschaft (HTW) Berlin, which have already awarded the coveted Economics Prize for the ninth time, impressed with a glamorous ceremony with all the Extras. The young, fresh program was rounded off by Gala buffet, stage band, live acts and after-show party. You can look forward already now 2010 after this successful evening on the tenth anniversary of the DPWK. We thank you for our partners, sponsors, patrons, guests, and all who have supported us. The most beautiful photos of the evening are freely available for you on dpwk 2009/photo gallery.

If you send a newsletter or other information via email, you can stimulate the pass as follows: You know people for this newsletter / this offer could also be interesting for sure. Therefore we are very grateful to you if you forward this E-Mail to three people.” Flyers, leaflets and brochures often contain a section of the reply or a reply fax. Under the mandatory yes I want box, put an another box to check with the following wording: Yes, and I also wants a good friend/business partner/colleague know of your great offer. “Please also send your documents he/she will be happy sure.” Integrate (already prepaid) recommendation post card to separate out into your ordering catalogs. These can be addressed to the customer service or be designed but so that you can send them directly to potential interested parties from his environment. And if you put in the catalog coupons, remember always also a second set for the activation of the recommendation business. Make your customers for free advertising.

Enter something to your fans Hand with which they can show flag. “So the car brand has divided mini awhile sticker, which was: my other car is a mini.” “And Apple to get a sticker with a purchased product at here: Yes, I am an Apple fan.” Ask customer to give you to speak in writing about the quality of your work so a testimonial. You can never have enough of such references. Accommodate them in sales documents, brochures, offers, Werbebriefen and on your website. Frame reference letters and hang them in the public area of your company. And: publish references in internal media like the intranet and employee newspaper, because positive testimonials promote the pride of employees. In many industries it’s killing a lot, if available, reference customers to give potential new customers an insight into successful projects.

So about a kitchen manufacturer may ask his customers, the result of his work before selected interested parties place or over a To present video. Clearly: Who is so cooperative, should receive a small allowance. Create catchy stories to exemplary projects and offered them to the press, because many journalists work with case studies. Success stories that already exists, save the research editors. Let such contributions but of journalistic savvy people write them, because they may not sound after personal praise. The published post, as special presents, meets not only its own employees with pleasure, he can be an important door-opener for customers. In addition to free referral marketing, there are of course also the paid: customers advertise customer programs which are now increasingly available on the Internet. But one thing is sure: paid share is always second choice. The voluntarily and generously mentioned tips are the best. If you reward them then in hindsight, that is quite another matter. To do so, I rate very, because everybody likes a surprise thank you gift Referrers like. And because people strengthen activities, they learn attention and appreciation for the recommendations come in the future in bulk. The book on the subject of Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 5. actual. Edition. 2011, 135 pages 21,80 EUR / CHF 39.50 ISBN: 978-3869801544